2026 Healthcare Recruitment Campaigns

Designed nine social media ads for Beth Israel Lahey Health to support recruitment across three clinical specialties: radiology technologists, surgical technologists, and ICU nurses. Developed three distinct visual directions tailored to each audience, combining healthcare imagery, compelling headlines, and clear messaging within established brand guidelines. Built the designs as a flexible template system that could be adapted across additional specialties and hospital locations, creating a foundation for consistent, scalable recruitment campaigns.